Building Social Bridges
The Official Blog of Ekaterina Walter
When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win
Originally published in Fast Company Advertising and marketing are changing and more than ever. And it is the customers who are pulling the strings. The Internet has given customers ever-increasing powers to research, compare and review brands, enabling both good and...
5 Tips for Optimizing Your LinkedIn Profile to Land Your Dream Job
Guest Post by Richard McMunn The job market is becoming ever more competitive and challenging. The financial crisis that has hit countries all over the world, has led to an increase in unemployment and a squeeze on the labor market as a whole. This means that if you...
5 Things you can do to make your Facebook fans want to see your content
Guest post by Jim Belosic, CEO of ShortStack in response to my earlier Fast Company post I recently read Ekaterina’s interesting Fast Company piece about the number of people who hide or block Facebook content even if they “Like” the brand or business. As the CEO of a...
Dream It, Do It: How Entrepreneurs Get Creative With Pinterest Marketing
Originally published in Fast Company Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80% of the site’s users, and with women responsible for around 85% of all consumer...
Alternatives to Daily Deals Sites
Originally published in Mashable Daily deal sites have become incredibly popular, at least with consumers. But many businesses are pulling back from Groupon, LivingSocial and the like. As early as 2010, researcher Utpal Dholakia found that about a third of Groupon...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg