Building Social Bridges
The Official Blog of Ekaterina Walter
Amazing Things Will Happen
Ok, so I did borrow the title of this post from C.C. Chapman. But who wouldn’t? It is a great title. We are all looking for amazing things to happen in our lives and in his book “Amazing Things Will Happen” C.C. gives us the lessons learned throughout his life on...
The New Branding: Mobile Strategies That Engage Customers
According to Trilibis Mobile, a leading mobile web solutions company, since January 2009, global web traffic originated from mobile phones has doubled every year – accounting for 8.5% of global access in January 2012. In the US alone, 69% of mobile users access the...
The Rise of Visual Social Media
Social Media sites like Facebook, Instagram and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, business are learning to “show”, not tell, and visual content sites are fueling our desire for beautiful...
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate
Originally published in Fast Company We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a fan page? And have you, as a marketer, ever wondered how many of your fans...
Social media offers non-profits innovative ways to reach out
Originally published in SocialFish When it comes to community building, social media offers a whole wealth of methods of connecting with existing and new audiences. The ability to easily share images means your message can reach a wider audience, as well as giving...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg