Building Social Bridges
The Official Blog of Ekaterina Walter
Four Totally Insane Marketing Campaigns That Actually Worked
Every marketer’s dream is to get the internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared around the internet....
How To Write Content For Your Company People Actually Want To Read
When it comes to doing business on the Internet, nothing brings in new leads and generates buzz about your business like content. But for the busy business owners, generating content regularly can be a hardship, especially if you don’t know what to write about. Some...
Do Roses Sent By An App Smell As Sweet?
There are services that promise to make you look thoughtful and caring, apps that send flowers and birthday cards, and tools that go far beyond just adding important dates to your calendar. While you may not remember every birthday or holiday, it’s possible to remove...
12 Most Profound Quotes from Facebook’s CEO Mark Zuckerberg
Mark Zuckerberg is one of the most interesting and debated people of our generation. He started Facebook at 19 and, even though people called him baby-faced and inexperienced, he proceeded to build a multi-billion dollar empire in his early twenties. Facebook going...
How REI Put A Bow On Social Marketing And Wowed Customers
As marketers we talk a lot about real-time response and true social agility. But very few brands were able to master the art. So is agile marketing a myth? A lot of brands are struggling with agility in marketing: thinking on their feet, coming up with original and...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg