Building Social Bridges
The Official Blog of Ekaterina Walter
Facebook: Can it keep growing?
This question has been of great interest to investors since the 2012 IPO that saw the company valued at $100 billion. Facebook already has 1 billion users worldwide and 44% of all internet users have a profile. Facebook pages make up one in five page views on the...
How to Find the Right Business Partner
Just as we seek the right partners in our personal lives, we often also look for partners to help us start and grow our business. Working with a business partner can drastically change the dynamics of running your business. The right business partner can multiply...
Pop The Hood On Facebook And You’ll Find A Disciplined Strategy Machine
When Facebook held their Initial Public Offering in May 2012 a common reaction from the public was bafflement at the valuation price of $100 billion. Sure, they had 900 million users worldwide (enough to make Facebook the world’s third largest nation), but Facebook is...
Mark Zuckerberg is in it for the Long Haul
Since Facebook’s IPO in May 2012, news stories discussing the fluctuating share price, issues with privacy and controversial monetization changes have been rife. Facebook’s critics have jumped on each story as a sign that Facebook is losing its relevance and...
What The Pinterest Redesign Means For Brands
The explosion of Pinterest onto the social media scene only three years ago proved just how user-friendly it has been from the outset: by February 2012 it was already driving more traffic than Google+, YouTube and LinkedIn combined. No wonder marketers have been...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg