Building Social Bridges
The Official Blog of Ekaterina Walter
11 useful tips for marketing your brand on LinkedIn
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your...
Why I Joined BRANDERATI
When I announced that I was leaving Intel, everyone’s reaction was one of surprise. Their first question was, “Why?” Indeed, why? I have been a part of the Intel family for eight years. Over the last five years I have had the privilege to be a part of an amazing team...
Think Like Zuck: 5 Things Marketers Can Learn from Facebook’s CEO Mark Zuckerberg
In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7...
Who says blogging is dead? 50 ideas to inspire great content
Well-written, company specific content can be a great way to build brand-awareness and search engine ranking for your company website. One of the best ways to incorporate content into your website is with a business blog. I know what you are thinking. You are thinking...
Facebook: Can it keep growing?
This question has been of great interest to investors since the 2012 IPO that saw the company valued at $100 billion. Facebook already has 1 billion users worldwide and 44% of all internet users have a profile. Facebook pages make up one in five page views on the...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg