Building Social Bridges
The Official Blog of Ekaterina Walter
Marketing to Women: 30 Stats to Know
Women are earning, spending, and influencing spending at a greater rate than ever before. Women account for$7 trillion in consumer and business spending in the United States, and over the next decade they will controltwo thirds of consumer wealth. Women make or...
Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers
There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two groups of people, and the benefits of using each...
Everything We Know About Gender Communication Is Wrong
In my conversations with women and men of all walks of life, ages, and backgrounds I notice that people are divided into two camps when it comes to gender communication: One believes that men and women inherently communicate differently and hence need to be treated...
Facebook Introduces the Clickable Hashtag: What Marketers Need to Know
Typing #hashtags into status updates on Facebook is popular with users, but nothing happens when you click on it – adding one is a kind of social media in-joke that parodies the hashtag’s ubiquity on Twitter, Tumblr, Instagram, Flickr, Google+ and other networks....
Culture Shock: Culture’s Impact on Social Marketing and Business
Culture’s Impact on Social Marketing Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph. For example, if...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg