Building Social Bridges
The Official Blog of Ekaterina Walter
5 Ways to Make Facebook’s New Graph Search Work for Your Brand
Big changes are on the way for how brands interact with customers on Facebook, following the announcement of the social media giant’s new Graph Search. The search facility will be different from Google’s in that it is internally-focused, so each user will see search...
8 Life And Leadership Lessons From Arianna Huffington
Arianna Huffington is often described as authentic, intelligent, and humble female leader. Several weeks ago I’ve had a chance to hear Arianna speak to a large audience at HubSpot’s INBOUND conference, as well as a pleasure of talking to her afterwards, and I can tell...
Management Lessons You Can Learn from Mark Zuckerberg
No success has ever been achieved without trials and tribulations. No leader has every grown without making mistakes. And no team has ever created something amazing without a healthy confrontation. No matter what you do, there will always be something that goes wrong,...
7 ways to market your brand on Pinterest
Everywhere you turn at the moment there is another article about Pinterest. The image-sharing network only launched in March 2010, but by August 2011 it had already made it ontoTime Magazine’s ’50 Best Websites for 2011’ list. By February 2012 the site boasted 11...
4 Brands That Know How to Tell a Story
What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. For many successful companies, it’s their ability to tell the story of their brand. When they are able to use their story to connect...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg