Building Social Bridges
The Official Blog of Ekaterina Walter
5 Myths of Leadership
When it comes to leadership there is no one size fits all. Every leader has his/her own personality, style, and approach to leading teams. That said, there are leadership truths and myths that seem to surface time and again when I talk to successful entrepreneurs and...
5 Brands Using Instagram Creatively
For anyone not already in love with Instagram, it’s an app that adds instant artiness to your phone pictures with its fun filters and easy-to-use editing tools. You have seen Instagrammed photos even if you’re not aware of it: they are those sepia or diffused square...
Thoughtful Branding: Where The Company Begins And Ends
When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of...
The Ultimate Guide To Pinterest For Every Brand: Engage And Flourish
On the surface, Pinterest metrics seem simple, but underneath they are actually a bit confusing. This follow up article to our Ultimate Guide for Pinterest should help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with,...
6 Of The Best, Boldest Uses Of Vine In Marketing
It only seems 5 minutes ago that Vine was launched (actually, January 2013), and yet brands have made it their own in a way that makes adoption of other social media channels seem positively sluggish. Vine’s short 6-second loop video format makes it easy for companies...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg