Building Social Bridges
The Official Blog of Ekaterina Walter
To Get Reluctant Employees On Board With Social Media, Put ‘Em Through Boot Camp
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
Tumblr – Untapped Marketing Goldmine
Tumblr is a blogging platform with a difference – it allows users to quickly re-blog posts by other users with a click of a button. A Tumblr account is simple to set up, visually appealing, and plugs your business into a platform of millions of users searching for the...
Want To Prove Your Company Is Human? Get Your CEO To Tweet
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to...
Making of MAKERS: Stories of Women That Changed America
She had to do it! Kathrine Switzer is a marathon runner. In 1967 she joined hundreds of men in the 26-mile Boston marathon, proudly displaying number #261 on her chest. Participating in the marathon was her dream and she didn’t even give a second thought about what...
Top 7 Qualities of Women Leaders
Successful women often credit luck for changing their lives, but there’s so much more to the making of a women leader than luck. Luck is less about good things randomly happening to people who happened to be in the right place at the right time, than it is about...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg