Building Social Bridges
The Official Blog of Ekaterina Walter
Best Social Network Ever – A Table And Two Chairs
Being known as an early adopter and practitioner of social media strategies and tactics usually means you constantly get asked this question: “What is your favorite social network?” My answer never wavers: “A table and two chairs.” Which is sometimes followed by: “A...
No Such Thing As Too Much Passion
“Whoa! So much passion! Simmer down. You are giving me a headache!” If you are passionate about something to the core, then I bet you’ve heard that a thousand times. From your managers, from your peers, maybe even from your friends. You immediately feel like the wind...
The Rise of Utilitarianism Marketing – Being Useful While Getting Your Message Across
Are businesses ever truly altruistic? It’s a debatable question, but there is a new phenomenon sweeping the world of marketing: the utilitarianism marketing. Utilitarianism marketing provides a valuable service to customers, whether they ever pay a penny to the...
7 Unconventional Behaviors Of Inspiring Leaders
There are very few great managers. And even fewer great leaders. Making your team happy by displaying behaviors that are expected from you as a manager is hard. But it is even harder to inspire people to follow you, especially if you don’t have direct authority over...
Five Tips to Turn Social Media Mistakes Into Customer Advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
Book Now!
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg