Building Social Bridges
The Official Blog of Ekaterina Walter
The Best And Worst Of Real-Time Marketing: 4 Lessons For Marketers
Real time marketing (RTM) is hugely effective when done well… but can be embarrassing and ridiculous when done badly. The beauty of online marketing is that you can quickly reach large number of people with your message, but that’s a double-edged sword when it comes...
4 People Who Succeeded by Failing
Most successful people, when asked what makes them different, will cite something such as “tenacity,” “perseverance,” or just “sheer hard work.” These qualities are all important, but not every success story is based on perseverance alone. There’s also the art of the...
Generation Y: The New Kind of Workforce
Fifty percent of world population is under 30 years old. Generation Y is the first generation to grow up with technology; they experience technology before even romance enters their lives. They are digital natives – their whole social lives are on social networks. And...
It’s Kind of a Funny Story: Humorous Video Marketing Campaigns
Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message. The brand...
10 Tips for Making Tumblr Work for Your Business
Tumblr is blogging with a difference. Its format encourages short, snappy, informal posts, which are categorized by photos, text, links, audio, video, quote and chat. It sits somewhere between Pinterest, Twitter, Facebook and more traditional blogging with posts that...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg