Building Social Bridges
The Official Blog of Ekaterina Walter
Mantras That Guide Thriving Organizations
To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated,...
3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content
With the rise of social media, blogging, image-sharing and the 24/7 access to the online sphere, consumers are filling the internet with information about brands and product experiences. The opinions of users have now become so important for customers that according...
Video Storytelling: 5 Tips for the B2B Brands
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. White papers and complex technical brochures just don’t share well on social media, so how are you going to get your message...
3 Qualities of People Who Drive Transformative Change
Transformation isn’t easy. It requires changing not only people’s minds, but their hearts as well. Not a simple task. But in a history of mankind there were plenty of inspiring examples of people who brought forth transformative change. Facing plenty of negativity,...
5 Tips for Building Meaningful Relationships with Influencers
On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg