by Ekaterina Walter | Jul 27, 2010 | Social Media
Originally published in AdWeek Who should own social media? It’s a question asked by a lot of organizations. I’ve heard of two schools of thought: One says social media “belongs” to the employees. The other says it belongs to the PR department or another team that...
by Ekaterina Walter | Jul 16, 2010 | Social Media
“There is no such thing as a “self-made” man. We are made up of thousands of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts, as well as our success.”...
by Ekaterina Walter | Jun 27, 2010 | Social Media
LinkedIn is one of my favorite social networks. For a number of reasons. It is my personal and professional rolodex. I belong to a number of groups where I can not only tap into the expertise of others, but share my own. It is a platform that allows me to not only...
by Ekaterina Walter | Jun 25, 2010 | Social Media
As the social media strategist responsible for social networking strategy for my company, I try to stay on top of the latest trends and developments in social networking landscape. I also happen to love data. I’ve been collecting data on Facebook usage, demographics,...
by Ekaterina Walter | Jun 22, 2010 | Social Media
I’ve been recently interviewed by Tonya Hall on her Radio Show about Intel’s Social Media efforts. We have talked about how we are organized, what we have learned, and what are the important things to remember when you embark on this fun and challenging journey....
