by Ekaterina Walter | Feb 5, 2017 | Social Media
“Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based...
by Ekaterina Walter | Feb 2, 2017 | Social Media
What do consumers want from companies? They want to know businesses give a damn. The problem is, consumers don’t think they do. According to Edelman, almost 9 in 10 consumers want more meaningful relationship with brands, but less than 1 in 5 believe brands are...
by Ekaterina Walter | Jan 14, 2017 | Social Media
Responding to customers across social media channels is table stakes. Most customers expect a response within 60 minutes after mentioning a brand. If you respond quickly, those customers are almost twice as likely to recommend a company afterwards. While many brands...
by Ekaterina Walter | Nov 15, 2016 | Social Media
There’s no denying it: social media has left its mark on the business world. Facebook is a publicly traded company worth $200 billion. YouTube is a media powerhouse, racking in 1 billion subscribers. Even smaller networks like Tumblr and Snapchat make headlines...
by Ekaterina Walter | Oct 22, 2016 | Social Media
Think of the one thing that matters the most to your brand. To some of you, it’s your logo — aesthetically perfect in every way. To others, it’s your product. Perhaps it’s even your stellar service. But what about the experience of your brand? What about the “feeling”...
