by Ekaterina Walter | Aug 7, 2013 | Social Media
QR codes have been around since the early 1990s, but it’s only with the widespread adoption of smartphones with barcode-scanning apps that customers have had a way to easily access QR codes in significant numbers. According to comScore 20.1 million mobile phone owners...
by Ekaterina Walter | Aug 5, 2013 | Social Media
We all know that Generation Y are using technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken...
by Ekaterina Walter | Aug 2, 2013 | Social Media
As businesses face ever-tightening marketing constraints, they are always looking for ways to get the most out of budgets and time investment. The media is full of success stories of how social media is revolutionizing lead generation and sales, but if your company...
by Ekaterina Walter | Jul 31, 2013 | Social Media
With the explosion of social media sites and a whole range of blogging and content sharing platforms at your fingertips, it’s worth looking again at the way you blog and whether it is still right for your business. Are you getting the most out of your blog in 2013? 1/...
by Ekaterina Walter | Jul 29, 2013 | Social Media
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each. Influencers are people...
