by Ekaterina Walter | Oct 9, 2013 | Social Media
Success and the impact of your Facebook community can be defined in several ways. But commonly used metrics such as fan size and engagement percentage don’t tell the whole story. To truly measure the effectiveness of your Facebook communities you need to understand...
by Ekaterina Walter | Oct 7, 2013 | Social Media
Every business dreams of “going viral” – their content passed from device to device like some kind of 21st century bubonic plague – except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout...
by Ekaterina Walter | Oct 4, 2013 | Social Media
Women are taking the reins in more and more companies worldwide. Not only are they the equal of their male colleagues, but a flurry of recent reports confirm what many business leaders already knew: having a more equal gender balance in the top levels of your company...
by Ekaterina Walter | Oct 2, 2013 | Social Media
When I picked up the book by Whitney Johnson “Dare. Dream. Do.” I thought to myself: “So simple. This call to action is so simple!” Yet, for some reason, most of us struggle to dare, we gave up dreaming, and don’t act because we are afraid to end up a failure. As I...
by Ekaterina Walter | Sep 30, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
