by Ekaterina Walter | Feb 20, 2014 | Social Media
Being known as an early adopter and practitioner of social media strategies and tactics usually means you constantly get asked this question: “What is your favorite social network?” My answer never wavers: “A table and two chairs.” Which is sometimes followed by: “A...
by Ekaterina Walter | Feb 18, 2014 | Social Media
“Whoa! So much passion! Simmer down. You are giving me a headache!” If you are passionate about something to the core, then I bet you’ve heard that a thousand times. From your managers, from your peers, maybe even from your friends. You immediately feel like the wind...
by Ekaterina Walter | Feb 13, 2014 | Social Media
Are businesses ever truly altruistic? It’s a debatable question, but there is a new phenomenon sweeping the world of marketing: the utilitarianism marketing. Utilitarianism marketing provides a valuable service to customers, whether they ever pay a penny to the...
by Ekaterina Walter | Feb 11, 2014 | Social Media
There are very few great managers. And even fewer great leaders. Making your team happy by displaying behaviors that are expected from you as a manager is hard. But it is even harder to inspire people to follow you, especially if you don’t have direct authority over...
by Ekaterina Walter | Feb 6, 2014 | Social Media
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...
