by Ekaterina Walter | Mar 31, 2010 | Social Media
I have attended Integrated Marketing Summit in Atlanta this week where I moderated Social Media Best Practices Panel. Below is the summary of the 2 keynotes at the event. Steven Woods, CTO of Eloqua and the author of Digital Body Language In the past marketers were in...
by Ekaterina Walter | Mar 28, 2010 | Social Media
A picture is worth a thousand words, so here goes the list of my favorite social media infographics… 1. World Map of Social Networks (source) 2. Age Distribution on Social Networks (source) 3. Facebook Factbook (source) 4. Twitter Territory (source) 5. Twitter Stats...
by Ekaterina Walter | Mar 24, 2010 | Social Media
In my previous post I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) – about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO...
by Ekaterina Walter | Mar 18, 2010 | Social Media
At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7...
by Ekaterina Walter | Mar 16, 2010 | Social Media
Yesterday I finally had a pleasure of hearing one of Emanuel Rosen’s talks on Buzz Marketing and had a chance to chat with him afterwards. Below is a quick summary of my key takeaways as well as some of my thoughts. 10 year ago we thought that this is how marketing...
