by Ekaterina Walter | Nov 19, 2013 | Social Media
There’s a stereotypical concept of who makes a good startup founder: guys in a Californian garage tend to fit the bill, particularly if they’re recent college grads and single. But there are plenty of female startup founders who regularly disprove this stereotype,...
by Ekaterina Walter | Nov 7, 2013 | Social Media
Successful women often credit luck for changing their lives, but there’s so much more to the making of a women leader than luck. Luck is less about good things randomly happening to people who happened to be in the right place at the right time, than it is about...
by Ekaterina Walter | Nov 4, 2013 | Social Media
It’s a story that bursts with optimism: as we head into the second decade of the twenty-first century, all around us we can see the amazing power of women: from the traditionally male-dominated industries such as technology, entrepreneurialism and politics, to the...
by Ekaterina Walter | Oct 30, 2013 | Social Media
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
by Ekaterina Walter | Oct 4, 2013 | Social Media
Women are taking the reins in more and more companies worldwide. Not only are they the equal of their male colleagues, but a flurry of recent reports confirm what many business leaders already knew: having a more equal gender balance in the top levels of your company...
