by Ekaterina Walter | Jul 22, 2014 | Social Media
Creating a ‘viral video’ is like setting out to produce ‘an Oscar-winning film.’ You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most...
by Ekaterina Walter | Oct 7, 2013 | Social Media
Every business dreams of “going viral” – their content passed from device to device like some kind of 21st century bubonic plague – except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout...
by Ekaterina Walter | Sep 20, 2013 | Social Media
As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach customers. Viral videos showing cats playing pianos and laughing babies could easily be overlooked as an internet quirk, but sharing them online with friends...