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Tag Archive 'video'

Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message. The brand videos have all gone viral, and they all […]

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Telling stories is nothing new: we’ve been telling stories of where we come from, where we are going and who we are sharing that journey with since we sat around the flickering fires of our ancestors’ caves, millennia ago. The ability to tell stories is what sets humans apart; it helps us to bond, form […]

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As marketers we talk a lot about real-time response and true social agility. But very few brands were able to master the art. So is agile marketing a myth? A lot of brands are struggling with agility in marketing: thinking on their feet, coming up with original and fully custom responses, being innovative in the […]

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