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You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for worse, real time marketing (RTM) was at the center of the […]

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Visual storytelling is the hottest marketing trend right now, and social media platforms are bending over backwards to incorporate new features that support image-driven marketing. Facebook has steadily been making images more central to its user experience over the last couple of years, and the fast adoption of Instagram, Pinterest, Vine and other visually-rich sites […]

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Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams. That said, it seems […]

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On the surface, Pinterest metrics seem simple, but underneath they are actually a bit confusing. This follow up article to our Ultimate Guide for Pinterest should help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with, and growing your follower base. Like Twitter, Pinterest allows you to post content […]

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Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community (whether you are a person or a brand). Twitter is an ideal tool if you want to stay informed, drive traffic to your social properties, but most importantly build relationships with the like-minded […]

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