Musings about social media, marketing, business success, personal connections and life
Posted in Uncategorized on Oct 8th, 2010
In his book “Engage” Brian Solis talks about how savvy businesses use Twitter. 1. Special Offers We live in the society that is as distracted as it is informed. The trick here is to consisely introduce the value up front. If the offer is compelling and affiliated with people’s interests, the consumer will make the [...]
Posted in Uncategorized on Oct 6th, 2010
Twitter has been hard at work recently in finding different ways of earning advertising money and the latest attempt comes in the form of Promoted Accounts. Already, the site offered visibility to brands through Promoted Trends and Promoted Tweets, and now promoted accounts will help increase the visibility of the account itself, not just the [...]
Posted in Uncategorized on Sep 15th, 2010
With over 145 million users, 370,000 new sign-ups a day and 90 million tweets sent out a day, Twitter is becoming a critical platform for sharing information. (FYI – this data is coming straight from Twitter) Last night I was watching Twitter’s live announced new web interface – new twitter.com. The new and totally revamped architecture [...]
Posted in Uncategorized on Sep 10th, 2010
Originally published in SmartBlog on Social Media Emily Molitor from SmartBrief interviewed me recently about Intel’s presence on social networks. Why has Intel made such a point to engage across various social-media platforms? You go where your customers are. We have a pretty robust presence on Facebook, Twitter and YouTube. On those platforms we are [...]
Posted in Uncategorized on Mar 28th, 2010
A picture is worth a thousand words, so here goes the list of my favorite social media infographics… 1. World Map of Social Networks (source)
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
