B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company pages. If you’re on LinkedIn, there’s a good chance your clients are too. These tips […]
Tag Archive 'tips'
Let’s face it: business can be tough, especially when you’re selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do. Pinterest is a great way of doing exactly that. Essentially, it’s a pin-boarding site where members share their favorite images […]
Posted in Thoughts on Sep 27th, 2014
With the rise of social media, blogging, image-sharing and the 24/7 access to the online sphere, consumers are filling the internet with information about brands and product experiences. The opinions of users have now become so important for customers that according to Nielsen, 92% of consumers around the world say they trust earned media, such […]
Posted in Thoughts on Aug 5th, 2014
On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence […]
Viral success doesn’t happen overnight. To produce content that travels you need to look beyond obvious.