Building Social Bridges

Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing?   Two studies that were done this year aim to answer this question.   According to Ogilvy’s [...]

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Originally published in Fast Company   We know that our customers talk about us, brands.  According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in [...]

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Originally published in Mashable   On January 25th 2011 the world was stunned by the pictures and videos flooding out of Egypt as tens of thousands of anti-government protestors took to the streets in a ‘Day of Rage’ in protest over President Mubarak’s 30-year rule. Pro-democracy sympathizers across the world re-Tweeted and shared the updates, [...]

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Originally published in Social Media Examiner   These days almost every event, whether it is a conference, expo, or more informal gathering of attendees, will use some form of social media to stay in touch and offer updates to attendees. Some events, however, are grasping the full potential of social media as a way to [...]

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Originally published in MediaPost   For many non-profit organizations, finding low-cost solutions to marketing and fund raising is paramount, and social media has been able to offer many solutions to existing problems, as well as offering some innovative new ways of interacting with supporters. Here are just some of the things non-profits can do to [...]

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