Originally published in Mashable Daily deal sites have become incredibly popular, at least with consumers. But many businesses are pulling back from Groupon, LivingSocial and the like. As early as 2010, researcher Utpal Dholakia found that about a third of Groupon promotions lost money for the companies offering them. For a business, losing money on [...]
Tag Archive 'social media'
Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to [...]
Posted in Thoughts on Jul 15th, 2012
Originally published in Examiner Pinterest – the visual-based social bookmarking site where users “Pin” pictures they find on the web – has become the new darling of the social sharing sphere. CNN called Pinterest “2012′s hottest website”, after unique visitors to the site grew 400% from September to December 2011. The site’s popularity just keeps [...]
Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we know that the buying power of women is growing. I decided [...]
Posted in Thoughts on Jan 11th, 2012
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to answer this question. According to Ogilvy’s [...]