by Ekaterina Walter | Feb 3, 2019 | Brand Storytelling, Digital Marketing
Oftentimes my friends and colleagues ask me what it takes to produce a great video. In my career I’ve done video vlogging for the companies I’ve worked for, I helped executives produce videos that address the company, I shot promotional videos and trailers for my own...
by Ekaterina Walter | Nov 16, 2017 | Social Media
Entrepreneurs tend to prioritize the wrong “P” when it comes to business success: they often pick product over people. Both are important, but recruiting has a tremendous (often unforeseen) impact on the company’s long-term success. It can either advance or...
by Ekaterina Walter | Oct 15, 2017 | Social Media
You’ve heard this before. Your brand is the sum of customers’ complete experiences with you across all touchpoints. Click To Tweet Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience! A holistic experience a...
by Ekaterina Walter | Sep 16, 2017 | Social Media
For most people, it’s common sense that you should apologize when you’ve done something wrong. However, this staple of etiquette is often lost in brand interactions on social media. It stands to reason that nobody wants negative reviews or comments...
by Ekaterina Walter | Apr 17, 2017 | Social Media
If you’re a business looking for global expansion, your eyes should be set on Brazil right now. Not only there is an economical growth potential, Brazil is also a home to a very young population (a large new customer base). Moreover, it is an innately...