by Ekaterina Walter | May 22, 2014 | Social Media
A new 2014 report released by Social Media Examiner has found that marketers value social media marketing – and visual marketing in particular – more highly than ever before. What specifically interesting, however, are these six findings of the report that confirm...
by Ekaterina Walter | Apr 10, 2014 | Social Media
2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success....
by Ekaterina Walter | Mar 11, 2014 | Social Media
You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for...