by Ekaterina Walter | Jul 8, 2014 | Social Media
It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are...
by Ekaterina Walter | Jan 14, 2013 | Social Media
As marketers we talk a lot about real-time response and true social agility. But very few brands were able to master the art. So is agile marketing a myth? A lot of brands are struggling with agility in marketing: thinking on their feet, coming up with original and...