by Ekaterina Walter | Dec 19, 2013 | Social Media
So much for the internet killing off in-store purchasing: the results of surveys by research firm Vision Critical show sites like Facebook, Twitter and Pinterest are driving even more in-store purchases than online sales – an incredible 41% of consumers research...
by Ekaterina Walter | Nov 29, 2013 | Social Media
QR codes have really taken off recently as marketers find creative ways to integrate them into their campaigns. Below is a round-up some of the best campaigns and uses for QR codes. Lifestyle 1/ Tesco’s Home Plus supermarket found a unique way to help hard-working...
by Ekaterina Walter | Aug 7, 2013 | Social Media
QR codes have been around since the early 1990s, but it’s only with the widespread adoption of smartphones with barcode-scanning apps that customers have had a way to easily access QR codes in significant numbers. According to comScore 20.1 million mobile phone owners...
by Ekaterina Walter | Jan 5, 2012 | Social Media
These days almost every event, whether it is a conference, expo, or more informal gathering of attendees, will use some form of social media to stay in touch and offer updates to attendees. Some events, however, are grasping the full potential of social media as a way...
