Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on May 22nd, 2013
The explosion of Pinterest onto the social media scene only three years ago proved just how user-friendly it has been from the outset: by February 2012 it was already driving more traffic than Google+, YouTube and LinkedIn combined. No wonder marketers have been scrambling over themselves to set up accounts. Pinterest has recently re-styled some [...]
Posted in Thoughts on Nov 26th, 2012
Originally published in Fast Company Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80% of the site’s users, and with women responsible for around 85% of all consumer purchases, it’s no surprise companies have flocked to take advantage of [...]
Posted in Thoughts on Jul 15th, 2012
Originally published in Examiner Pinterest – the visual-based social bookmarking site where users “Pin” pictures they find on the web – has become the new darling of the social sharing sphere. CNN called Pinterest “2012′s hottest website”, after unique visitors to the site grew 400% from September to December 2011. The site’s popularity just keeps [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
