by Ekaterina Walter | Sep 25, 2014 | Social Media
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. White papers and complex technical brochures just don’t share well on social media, so how are you going to get your message...
by Ekaterina Walter | Sep 30, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Jun 3, 2013 | Social Media
When I announced that I was leaving Intel, everyone’s reaction was one of surprise. Their first question was, “Why?” Indeed, why? I have been a part of the Intel family for eight years. Over the last five years I have had the privilege to be a part of an amazing team...
by Ekaterina Walter | Aug 6, 2010 | Social Media
Last month I’ve been interviewed by Mike Stelzner, the executive editor of Social Media Examiner. Among other questions around how Intel does social media, Mike asked me about my experience with managing Intel’s Facebook page and engaging with our fans. Below are the...
by Ekaterina Walter | Apr 6, 2010 | Social Media
Recently I did a webinar with Chris Vary (Weber Shandwick) and Victoria Harres (PRNewswire). The topic was Romancing Your Audience: Managing Corporate Social Identity. Our discussion inspired me to do the blog post on the topic. Think of all the ways your company...
