Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to […]
Tag Archive 'Gatorade'
A passionate marketer, I write and speak on topics of leadership, business culture, and marketing innovation. After spending over 10 years as an integrated marketer and social media leader at Intel and Accenture, I was a co-founder and CMO of BRANDERATI (acquired by Sprinklr in 2014). I am an author of the Wall Street Journal bestseller "Think Like Zuck" and "The Power of Visual Storytelling." I am an avid evangelist of holistic consumer experience management. Chocolate, fashion, and a good book are my vices.
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Obligatory DisclaimerThe blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.