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Tag Archive 'facebook'

Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’ stories – but very few of them are presenting them […]

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Success and the impact of your Facebook community can be defined in several ways. But commonly used metrics such as fan size and engagement percentage don’t tell the whole story. To truly measure the effectiveness of your Facebook communities you need to understand post effectiveness and competitive ranking. It’s become fairly standard to track metrics […]

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Big changes are on the way for how brands interact with customers on Facebook, following the announcement of the social media giant’s new Graph Search. The search facility will be different from Google’s in that it is internally-focused, so each user will see search results from their own networks as well as public content. For […]

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12 Engaging Facebook Posts to Consider

If you are wondering what would help you grow your Facebook community organically, the answer is relevant interesting content and engaged community manager. But even the best community managers sometimes run out of creative ideas. Here are the 12 types of posts that in my experience consistently produce high levels of engagement. 1.  Pictures Pictures, […]

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Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online.  In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling across business the world of business today,” while making […]

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