by Ekaterina Walter | Nov 15, 2016 | Social Media
There’s no denying it: social media has left its mark on the business world. Facebook is a publicly traded company worth $200 billion. YouTube is a media powerhouse, racking in 1 billion subscribers. Even smaller networks like Tumblr and Snapchat make headlines...
by Ekaterina Walter | Apr 2, 2015 | Social Media
A loyal customer of more than five years has an issue with one of your products. She tweets at your brand, hoping for a quick resolution. Your community manager replies, providing her with the email address of your customer care department. But when the customer...
by Ekaterina Walter | Mar 17, 2015 | Social Media
Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through “renting” experiences. Rather than building their iTunes library,...