by Ekaterina Walter | Mar 20, 2014 | Social Media
Telling stories is nothing new: we’ve been telling stories of where we come from, where we are going and who we are sharing that journey with since we sat around the flickering fires of our ancestors’ caves, millennia ago. The ability to tell stories is what sets...
by Ekaterina Walter | Mar 4, 2014 | Social Media
Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’...
by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Aug 21, 2013 | Social Media
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community (whether you are a person or a brand). Twitter is an ideal tool if you want to stay informed, drive traffic to your social...