by Ekaterina Walter | Sep 25, 2014 | Social Media
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. White papers and complex technical brochures just don’t share well on social media, so how are you going to get your message...
by Ekaterina Walter | Nov 10, 2011 | Social Media
For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg. But for some CEOs, social media has enabled them to...