by Ekaterina Walter | May 6, 2014 | Social Media
The other day I talked to a CEO of a successful start-up about key ingredients for success. We agreed that leadership is the most important component of building a thriving business. But we found that there is a difference between an average leader and a self-aware or...
by Ekaterina Walter | Oct 21, 2013 | Social Media
When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of...