by Ekaterina Walter | Oct 16, 2014 | Social Media
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company...
by Ekaterina Walter | May 8, 2014 | Social Media
As media campaigns become increasingly 360 degree – with Facebook pages, hashtags and digital reach becoming an integral part of so-called ‘traditional’ advertising – brands are looking more to their fans to chime in and tell their stories. User-generated elements of...
by Ekaterina Walter | May 1, 2014 | Social Media
Visual marketing is all about creating buzz through images – so there’s no wonder brands were quick to see the potential in Pinterest, that ultra-hot social media site where photos are center-stage and sharing is second nature to your audience. Pinterest only launched...
by Ekaterina Walter | Mar 25, 2014 | Social Media
3-D printed candy, flying cars, 3-D selfies, robots, and elaborate and fun marketing hoaxes that draw our attention: you can experience all that at South by Southwest (SXSW), one of the biggest and most intriguing tech events of the year. For years SXSW was the event...
by Ekaterina Walter | Mar 20, 2014 | Social Media
Telling stories is nothing new: we’ve been telling stories of where we come from, where we are going and who we are sharing that journey with since we sat around the flickering fires of our ancestors’ caves, millennia ago. The ability to tell stories is what sets...
