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Monthly Archive for April, 2010

8 Social Media Myths

While presenting on multiple social media topics at conferences and events, I hear the same key misconceptions about social media brought up over and over again. Below is the list of my ‘favorite’ ones. Pardon all the exclamation marks…

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If you want to add Facebook’s new “Like” button to your blog post (just like the one I have added above), follow these steps:

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Nike is a company that continues to be an inspiration… not only to me personally but to other marketers who only dream about establishing the level of emotional connection that Nike was able to establish with athletes, fans and the community. Let’s look at how they achieve that.

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Recently I did a webinar with Chris Vary (Weber Shandwick) and Victoria Harres (PRNewswire). The topic was Romancing Your Audience: Managing Corporate Social Identity. Our discussion inspired me to do the blog post on the topic.  

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