by Ekaterina Walter | Apr 28, 2010 | Social Media
While presenting on multiple social media topics at conferences and events, I hear the same key misconceptions about social media brought up over and over again. Below is the list of my ‘favorite’ ones. Pardon all the exclamation marks… Social Media is free. I cringe...
by Ekaterina Walter | Apr 25, 2010 | Social Media
If you want to add Facebook’s new “Like” button to your blog post (just like the one I have added above), follow these steps: 1. Go to Facebook’s Social Plugin page, type in your URL to like and click Get Code. Below are the default setting that I have left in place....
by Ekaterina Walter | Apr 9, 2010 | Social Media
Nike is a company that continues to be an inspiration… not only to me personally but to other marketers who only dream about establishing the level of emotional connection that Nike was able to establish with athletes, fans and the community. Let’s look at how they...
by Ekaterina Walter | Apr 6, 2010 | Social Media
Recently I did a webinar with Chris Vary (Weber Shandwick) and Victoria Harres (PRNewswire). The topic was Romancing Your Audience: Managing Corporate Social Identity. Our discussion inspired me to do the blog post on the topic. Think of all the ways your company...
