Musings about social media, marketing, business success, personal connections and life
Posted in Uncategorized on Mar 31st, 2010
I have attended Integrated Marketing Summit in Atlanta this week where I moderated Social Media Best Practices Panel. Below is the summary of the 2 keynotes at the event.
Posted in Uncategorized on Mar 28th, 2010
A picture is worth a thousand words, so here goes the list of my favorite social media infographics… 1. World Map of Social Networks (source)
Posted in Uncategorized on Mar 24th, 2010
In my previous post I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) - about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO stimulate buzz. Find good stories. What is [...]
Posted in Uncategorized on Mar 18th, 2010
At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of [...]
Posted in Uncategorized on Mar 16th, 2010
Yesterday I finally had a pleasure of hearing one of Emanuel Rosen’s talks on Buzz Marketing and had a chance to chat with him afterwards. Below is a quick summary of my key takeaways as well as some of my thoughts. 10 year ago we thought that this is how marketing works: we advertize, people [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
