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Monthly Archive for March, 2010

I have attended Integrated Marketing Summit in Atlanta this week where I moderated Social Media Best Practices Panel. Below is the summary of the 2 keynotes at the event.

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A picture is worth a thousand words, so here goes the list of my favorite social media infographics… 1. World Map of Social Networks (source)

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In my previous post  I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) - about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO stimulate buzz. Find good stories. What is […]

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At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of […]

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Yesterday I finally had a pleasure of hearing one of Emanuel Rosen’s talks on Buzz Marketing and had a chance to chat with him afterwards. Below is a quick summary of my key takeaways as well as some of my thoughts. 10 year ago we thought that this is how marketing works: we advertize, people […]

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