Building Social Bridges
The Official Blog of Ekaterina Walter
Brands Benefit from Listening Command Centers
Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the...
How one female entrepreneur used Pinterest to grow her décor business
Originally published in Examiner Pinterest – the visual-based social bookmarking site where users “Pin” pictures they find on the web – has become the new darling of the social sharing sphere. CNN called Pinterest “2012’s hottest website”, after unique visitors to the...
Matriarchy: Online and Offline
Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we...
Social Media Impact on Business Value and Marketing Operations [Studies]
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to...
In Your Company’s Bid To Court Social Influencers, Don’t Forget The “Regular Customers”
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly,...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg