by Ekaterina Walter | Nov 22, 2015 | Social Media
Being a marketer is tough. There’s are whole industries designed to ignore you. You strategically run a commercial during the finale of a widely popular show – only to have your audience DVR it. You run a radio spot during rush hour – hoping to catch people during...
by Ekaterina Walter | Dec 13, 2013 | Social Media
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
by Ekaterina Walter | Dec 9, 2013 | Social Media
What is it about word-of-mouth that gets marketers excited? Your friend might not be an expert, but according to research by Nielson “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends...
by Ekaterina Walter | Jul 24, 2013 | Social Media
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online. In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling...
by Ekaterina Walter | Jul 13, 2012 | Social Media
Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we...