Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on Jul 13th, 2012
Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we know that the buying power of women is growing. I decided [...]
Posted in Thoughts on Jan 9th, 2012
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in [...]
Posted in Uncategorized on Mar 16th, 2010
Yesterday I finally had a pleasure of hearing one of Emanuel Rosen’s talks on Buzz Marketing and had a chance to chat with him afterwards. Below is a quick summary of my key takeaways as well as some of my thoughts. 10 year ago we thought that this is how marketing works: we advertize, people [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
