Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online. In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling across business the world of business today,” while making […]
Tag Archive 'word of mouth'
Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we know that the buying power of women is growing. I decided […]
Posted in Thoughts on Jan 9th, 2012
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in […]
Posted in Uncategorized on Mar 16th, 2010
Yesterday I finally had a pleasure of hearing one of Emanuel Rosen’s talks on Buzz Marketing and had a chance to chat with him afterwards. Below is a quick summary of my key takeaways as well as some of my thoughts. 10 year ago we thought that this is how marketing works: we advertize, people […]