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Tag Archive 'word of mouth'

If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating your local customers to act as your advocates can have a real impact on growing […]

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What is it about word-of-mouth that gets marketers excited? Your friend might not be an expert, but according to research by Nielson “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.” Companies pour millions of dollars into […]

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Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online.  In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling across business the world of business today,” while making […]

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Matriarchy: Online and Offline

 Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we know that the buying power of women is growing.   I decided […]

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Originally published in Fast Company   We know that our customers talk about us, brands.  According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in […]

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