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Tag Archive 'Super Bowl'

You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for worse, real time marketing (RTM) was at the center of the […]

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Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to […]

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