by Ekaterina Walter | Dec 9, 2015 | Social Media
You’ve probably noticed that it’s becoming rather difficult to make your content stand out from the digital noise. You know this because you’re watching your engagement numbers and you know they’ve been a little funky lately. If you’re...
by Ekaterina Walter | Sep 25, 2014 | Social Media
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. White papers and complex technical brochures just don’t share well on social media, so how are you going to get your message...
by Ekaterina Walter | Apr 3, 2014 | Social Media
Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual....
by Ekaterina Walter | Mar 4, 2014 | Social Media
Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’...
by Ekaterina Walter | Feb 4, 2014 | Social Media
With the decline of traditional media and its effectiveness, brands have been turning to brand advocates to get their message across to potential customers. Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate...