by Ekaterina Walter | Nov 16, 2017 | Social Media
Entrepreneurs tend to prioritize the wrong “P” when it comes to business success: they often pick product over people. Both are important, but recruiting has a tremendous (often unforeseen) impact on the company’s long-term success. It can either advance or...
by Ekaterina Walter | Jan 25, 2016 | Social Media
Think of the companies out there that do social customer service really well. I bet big names like Amex, Nordstrom and Verizon come to mind, as well as younger brands like Jetblue or Zappos. Why do you think these companies invest in social customer service? I’m sure...
by Ekaterina Walter | Dec 16, 2015 | Social Media
Whenever I have to call a company’s 1-800 number, I set aside at least an hour. I also set aside a lot of patience. Between being on hold, getting re-routed, and the occasional dropped call… an hour might even be cutting it close. As a customer, I dislike customer...
by Ekaterina Walter | May 22, 2014 | Social Media
A new 2014 report released by Social Media Examiner has found that marketers value social media marketing – and visual marketing in particular – more highly than ever before. What specifically interesting, however, are these six findings of the report that confirm...
by Ekaterina Walter | Feb 20, 2014 | Social Media
Being known as an early adopter and practitioner of social media strategies and tactics usually means you constantly get asked this question: “What is your favorite social network?” My answer never wavers: “A table and two chairs.” Which is sometimes followed by: “A...