by Ekaterina Walter | Jan 14, 2017 | Social Media
Responding to customers across social media channels is table stakes. Most customers expect a response within 60 minutes after mentioning a brand. If you respond quickly, those customers are almost twice as likely to recommend a company afterwards. While many brands...
by Ekaterina Walter | Nov 15, 2016 | Social Media
There’s no denying it: social media has left its mark on the business world. Facebook is a publicly traded company worth $200 billion. YouTube is a media powerhouse, racking in 1 billion subscribers. Even smaller networks like Tumblr and Snapchat make headlines...
by Ekaterina Walter | Feb 11, 2016 | Social Media
Five years ago, social customer service was barely a blip on anyone’s radar. Only 10% of organizations where using social channels for customer service. This small pool included risk-takers with a tolerance for potential failure – companies like Comcast. When Comcast...
by Ekaterina Walter | Dec 16, 2015 | Social Media
Whenever I have to call a company’s 1-800 number, I set aside at least an hour. I also set aside a lot of patience. Between being on hold, getting re-routed, and the occasional dropped call… an hour might even be cutting it close. As a customer, I dislike customer...
by Ekaterina Walter | May 1, 2014 | Social Media
Visual marketing is all about creating buzz through images – so there’s no wonder brands were quick to see the potential in Pinterest, that ultra-hot social media site where photos are center-stage and sharing is second nature to your audience. Pinterest only launched...