by Ekaterina Walter | Jul 3, 2014 | Social Media
Real time marketing (RTM) is hugely effective when done well… but can be embarrassing and ridiculous when done badly. The beauty of online marketing is that you can quickly reach large number of people with your message, but that’s a double-edged sword when it comes...
by Ekaterina Walter | Mar 11, 2014 | Social Media
You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for...