by Ekaterina Walter | Feb 2, 2017 | Social Media
What do consumers want from companies? They want to know businesses give a damn. The problem is, consumers don’t think they do. According to Edelman, almost 9 in 10 consumers want more meaningful relationship with brands, but less than 1 in 5 believe brands are...
by Ekaterina Walter | Jan 11, 2012 | Social Media
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to...
