At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of [...]
Tag Archive 'omma global'
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Book: “Think Like Zuck”
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Obligatory DisclaimerThe blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.