At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of […]
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A passionate marketer, I write and speak on topics of leadership, business innovation, and digital revolution. After spending 8 years as an integrated marketer and social media leader at Intel, I am a co-founder and CMO of BRANDERATI, and author of the Wall Street Journal bestseller "Think Like Zuck." I sit on the board of directors of Word of Mouth Marketing Association (WOMMA). I believe in connecting people. Chocolate, fashion, and a good book are my vices.
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Obligatory DisclaimerThe blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.