At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of […]
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A passionate marketer, I write and speak on topics of leadership, business culture, and marketing innovation. After spending over 10 years as an integrated marketer and social media leader at Intel and Accenture, I was a co-founder and CMO of BRANDERATI (acquired by Sprinklr in 2014). I am an author of the Wall Street Journal bestseller "Think Like Zuck" and "The Power of Visual Storytelling." I am an avid evangelist of holistic consumer experience management. Chocolate, fashion, and a good book are my vices.
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Obligatory DisclaimerThe blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.