Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on May 20th, 2013
Every marketer’s dream is to get the internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared around the internet. I’ve rounded up the four best examples of unconventional marketing campaigns [...]
Posted in Thoughts on Jan 14th, 2013
As marketers we talk a lot about real-time response and true social agility. But very few brands were able to master the art. So is agile marketing a myth? A lot of brands are struggling with agility in marketing: thinking on their feet, coming up with original and fully custom responses, being innovative in the [...]
Posted in Thoughts on Nov 26th, 2012
Originally published in Fast Company Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80% of the site’s users, and with women responsible for around 85% of all consumer purchases, it’s no surprise companies have flocked to take advantage of [...]
Posted in Uncategorized on Dec 13th, 2010
”Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”- my favorite marketing and social media [...]
Posted in Uncategorized on Mar 24th, 2010
In my previous post I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) - about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO stimulate buzz. Find good stories. What is [...]
Ekaterina Walter is a social media innovator at Intel and author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
