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Tag Archive 'marketing'

It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are delivering what customers need, rather than what their marketing teams want to say.

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Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message. The brand videos have all gone viral, and they all […]

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Tumblr is blogging with a difference. Its format encourages short, snappy, informal posts, which are categorized by photos, text, links, audio, video, quote and chat. It sits somewhere between Pinterest, Twitter, Facebook and more traditional blogging with posts that are easily-shared and go viral quickly. Tumblr hosts almost 100 million blogs with 42 billion posts, […]

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A new 2014 report released by Social Media Examiner has found that marketers value social media marketing – and visual marketing in particular – more highly than ever before. What specifically interesting, however, are these six findings of the report that confirm what marketers have known for a while: the future is visual. 1. Interest […]

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As media campaigns become increasingly 360 degree – with Facebook pages, hashtags and digital reach becoming an integral part of so-called ‘traditional’ advertising – brands are looking more to their fans to chime in and tell their stories. User-generated elements of campaigns can enrich the campaign story by showing what the product, the brand, or […]

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