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Tag Archive 'marketing'

Build Movements, Not Campaigns!

Posted in Uncategorized on Dec 13th, 2010

 ”Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”- my favorite marketing and social media [...]

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How to Stimulate Buzz Around Your Brand

Posted in Uncategorized on Mar 24th, 2010

In my previous post  I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) - about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO stimulate buzz. Find good stories. What is [...]

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