by Ekaterina Walter | Apr 10, 2014 | Social Media
2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success....
by Ekaterina Walter | Aug 16, 2013 | Social Media
In the age of infobesity, companies are struggling to separate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers. This happens mainly because internally there is a big struggle going on between...