by Ekaterina Walter | Dec 19, 2014 | Social Media
Winter holiday spending is crucial for retailers, bringing in more than $600 billion in sales revenue in the 2013 season. In order to meet these numbers, retailers pull out all the stops when it comes to holiday marketing. Each brand pools their resources to create...
by Ekaterina Walter | Jul 2, 2013 | Social Media
There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two groups of people, and the benefits of using each...
by Ekaterina Walter | May 20, 2013 | Social Media
Every marketer’s dream is to get the internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared around the internet....